What happens when a global toy brand uses a major hit song without permission? Seth Berman, Director of Abrams Fensterman, LLP’s Intellectual Property & Entertainment Law Practice, breaks down our team’s major copyright win on behalf of BMG Rights Management over MGA Entertainment’s unauthorized use of the Black Eyed Peas’ “My Humps” in a national ad campaign promoting a dancing unicorn toy without securing licensing rights from BMG.
Through strategic collaboration of our IP and commercial litigation departments, this case was a powerful example of how we protect the value behind creative works.
▶️ Watch Seth’s breakdown below.
